"Chevrolet for 1934" billboard above I. Miller shoe shop, 1552 Broadway, New York City.

A&P coffees and food stores electric billboard, New York City.

Aerial view of 40th Street and Broadway intersection.

Astor and Gaiety Theatres on Broadway at 45th Street, New York City.

Barber's poles at Central Barber Shop entrance, 1440 Broadway, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Camel cigarette electric billboard over the Brill Building, 1619 Broadway, New York City.

Chevrolet electric billboard, New York City.

Childs Restaurant and Sunkist billboards, 1485 to 1540 Broadway, New York City.

Christmas tree at night in Times Square, New York City.

Christmas tree at night in Times Square, New York City.

Crowd beside Christmas tree outside the Paramount Theater at night, 1501 Broadway, New York City.

Crowd in front of the Central Theater showing "All Quiet on the Western Front" at Broadway and 47th Street, New York City.

Crowd outside the Criterion Theater at night with marquee advertising An American Tragedy, Times Square, New York City.

Crowds, traffic, and illuminated signs at night, Broadway and 52nd Street, New York City.

Drucker & Baltes Co., Billboard photograph collection, circa 1918-1934

Exterior view of Hotel Astor entrance and "Long Acre Farm" display, Broadway and 45th Street, New York City.

Exterior view of Hotel Claridge, Broadway and 44th Street, New York City.

Eye-level view of Times Square on a rainy night, looking north on Broadway, New York City.

Eye-level view of Times Square on a rainy night, looking north on Broadway, New York City.

Eye-level view of Times Square on a rainy night, looking north on Broadway, New York City.

Eye-level view of Times Square on a rainy night, with illuminated billboards and theater marquees, Broadway, New York City.