3 Longacre Square, Broadway and Seventh Avenue looking south from 47th Street, New York City, 1923. (Roege 9437)

3 Longacre Square, Broadway and Seventh Avenue looking south from 47th Street, New York City, 1923. (Roege 9437)

3 Longacre Square, Broadway and Seventh Avenue looking south from 47th Street, New York City, 1923. (Roege 9437)

Times Square, Broadway looking south, New York City, 1915.

Longacre Square (Times Square), Broadway and Seventh Avenue, looking south from 47th Street, New York City, 1923.

High angle view of Times Square, Seventh Avenue, New York City, 1916. Copy photograph.

Times Square at 47th Street, New York City, 1914. Copy photograph.

Unfinished New York Times Building, 1 Times Square, New York City, 1904.

Excavation for the New York Times Building, Times Square, New York City, 1902.

Excavation for the New York Times Building, Times Square, New York City, 1902.

Edwin Levick Studio photograph collection, 1926-1943 (bulk 1935-1938)

Drucker & Baltes Co., Billboard photograph collection, circa 1918-1934

Childs Restaurant and Sunkist billboards, 1485 to 1540 Broadway, New York City.

Wrigley's spearmint gum electric billboard with National Recovery Administration logo, Broadway and 46th Street, New York City.

Ruppert's Beer and "Chevrolet for 1934" billboards above the I. Miller Building, 1552 Broadway, New York City.

Squibb dental cream electric billboard with National Recovery Administration logo, New York City.

A&P coffees and food stores electric billboard, New York City.

Installation of electric Viva Villa billboard at the Criterion Theatre, Broadway and 44th Street, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Barber's poles at Central Barber Shop entrance, 1440 Broadway, New York City.

Chevrolet electric billboard, New York City.

Schenley electric billboard with thermometer featuring Mayflower whiskey, New York City.

Sunkist billboards featuring navel oranges and hot lemonade above the I. Miller Building, 1552 Broadway, New York City.

White Horse [whiskey?] electric billboard with horse statuette, New York City.