"Chevrolet for 1934" billboard above I. Miller shoe shop, 1552 Broadway, New York City.

3 Longacre Square, Broadway and Seventh Avenue looking south from 47th Street, New York City, 1923. (Roege 9437)

3 Longacre Square, Broadway and Seventh Avenue looking south from 47th Street, New York City, 1923. (Roege 9437)

3 Longacre Square, Broadway and Seventh Avenue looking south from 47th Street, New York City, 1923. (Roege 9437)

A&P coffees and food stores electric billboard, New York City.

Aerial view of 40th Street and Broadway intersection.

Astor and Gaiety Theatres on Broadway at 45th Street, New York City.

Barber's poles at Central Barber Shop entrance, 1440 Broadway, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Camel cigarette electric billboard over the Brill Building, 1619 Broadway, New York City.

Chevrolet electric billboard, New York City.

Childs Restaurant and Sunkist billboards, 1485 to 1540 Broadway, New York City.

Christmas tree at night in Times Square, New York City.

Christmas tree at night in Times Square, New York City.

Crowd beside Christmas tree outside the Paramount Theater at night, 1501 Broadway, New York City.

Crowd in front of the Central Theater showing "All Quiet on the Western Front" at Broadway and 47th Street, New York City.

Crowd outside the Criterion Theater at night with marquee advertising An American Tragedy, Times Square, New York City.

Crowds, traffic, and illuminated signs at night, Broadway and 52nd Street, New York City.

Drucker & Baltes Co., Billboard photograph collection, circa 1918-1934

Edwin Levick Studio photograph collection, 1926-1943 (bulk 1935-1938)

Excavation for the New York Times Building, Times Square, New York City, 1902.

Excavation for the New York Times Building, Times Square, New York City, 1902.