Illuminated billboard advertising Clicquot Club and the Rivoli Theater in Times Square, New York City.

Eye-level view of Times Square on a rainy night, with illuminated billboards and theater marquees, Broadway, New York City.

Crowds, traffic, and illuminated signs at night, Broadway and 52nd Street, New York City.

Eye-level view of Times Square on a rainy night, looking north on Broadway, New York City.

Eye-level view of Times Square on a rainy night, looking north on Broadway, New York City.

Crowd in front of the Central Theater showing "All Quiet on the Western Front" at Broadway and 47th Street, New York City.

Exterior view of Hotel Claridge, Broadway and 44th Street, New York City.

Hotel Astor restaurant dining room, Broadway and 45th Street, New York City.

Hotel Astor restaurant dining room, Broadway and 45th Street, New York City.

Exterior view of Hotel Astor entrance and "Long Acre Farm" display, Broadway and 45th Street, New York City.

Hotel Astor restaurant dining room, Broadway and 45th Street, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Camel cigarette electric billboard over the Brill Building, 1619 Broadway, New York City.

White Horse [whiskey?] electric billboard with horse statuette, New York City.

Sunkist billboards featuring navel oranges and hot lemonade above the I. Miller Building, 1552 Broadway, New York City.

Schenley electric billboard with thermometer featuring Mayflower whiskey, New York City.

Chevrolet electric billboard, New York City.

Barber's poles at Central Barber Shop entrance, 1440 Broadway, New York City.

Budweiser malt billboard with clock at Broadway and 46th Street, New York City.

Installation of electric Viva Villa billboard at the Criterion Theatre, Broadway and 44th Street, New York City.

A&P coffees and food stores electric billboard, New York City.

Squibb dental cream electric billboard with National Recovery Administration logo, New York City.

Ruppert's Beer and "Chevrolet for 1934" billboards above the I. Miller Building, 1552 Broadway, New York City.

Wrigley's spearmint gum electric billboard with National Recovery Administration logo, Broadway and 46th Street, New York City.